Our Story
Built on roots. Driven by purpose.
Roots & Roast was born from a simple but powerful observation: Nigeria sits on one of West Africa’s richest agricultural foundations yet its farmers rarely see the full value of what they produce.
We built a bridge. A transparent, efficient, and globally competitive commodity trading operation that connects smallholder farming communities across six Nigerian states with the buyers who need their products most.
The name says it all: Roots for the farmers, the soil, and where everything begins. Roast for transformation, value, and the journey to global markets.
%20rotate(-8.16)'/%3e%3cpath%20class='cls-1'%20d='M129.22,222.44A34.07,34.07,0,0,0,75.13,217a34.07,34.07,0,0,0,54.09,5.4Z'/%3e%3cpath%20class='cls-1'%20d='M53.71,218.47A34.07,34.07,0,0,0,0,210.14a34.05,34.05,0,0,0,53.71,8.33Z'/%3e%3cpath%20class='cls-1'%20d='M316.88,206.28a34,34,0,0,0-25.7,16.16,34.06,34.06,0,0,0,54.08-5.4A34,34,0,0,0,316.88,206.28Z'/%3e%3cpath%20class='cls-1'%20d='M391.47,200.94a34,34,0,0,0-24.79,17.53,34.05,34.05,0,0,0,53.71-8.33A34,34,0,0,0,391.47,200.94Z'/%3e%3cpath%20class='cls-1'%20d='M270.64,59.51a34.05,34.05,0,0,0-7.71-53.8,34.05,34.05,0,0,0,7.71,53.8Z'/%3e%3cellipse%20class='cls-1'%20cx='154.2'%20cy='30.28'%20rx='27.18'%20ry='13.53'%20transform='translate(112.38%20181.76)%20rotate(-85.68)'/%3e%3cpath%20class='cls-1'%20d='M319.33,266.42q-6.52-4.69-13.59-9.08a258,258,0,0,0-53.51-25.09c.13-.52.25-1.05.36-1.58A82,82,0,0,0,254.12,207a306.48,306.48,0,0,1,148.6-27l7.74.54a199.18,199.18,0,0,0-3.75-23.61l-2.39-.17a329.89,329.89,0,0,0-92.83,6.74A122,122,0,0,1,384.3,99.61a197.13,197.13,0,0,0-13.36-20,144.49,144.49,0,0,0-87.35,91.29,330.59,330.59,0,0,0-34.77,13c-.23-.59-.46-1.18-.7-1.76a82.3,82.3,0,0,0-16.7-25.59l17.23-11.22a170.32,170.32,0,0,0,52.64-54.5A170.22,170.22,0,0,0,322.8,34a198.43,198.43,0,0,0-21.59-12.64,145.08,145.08,0,0,1-38.85,82.44,144.77,144.77,0,0,1-10.53,10,137.11,137.11,0,0,0-16.75-78.52L214.71,46.63a113.8,113.8,0,0,1,11.57,80.3l-1.35,6L212,141.34l-13.81-9-.55-6.42-2.92-18.3A133.27,133.27,0,0,1,224.61.05c-1.39,0-2.79,0-4.19,0a201.51,201.51,0,0,0-25.81,1.65A156.89,156.89,0,0,0,170.7,103.51c.27,2.61.62,5.21,1,7.8l.32,2.38a146.79,146.79,0,0,1-10.67-10.18,145.16,145.16,0,0,1-38.66-83A199.1,199.1,0,0,0,101,32.93a170.54,170.54,0,0,0,21.71,57.86,170.32,170.32,0,0,0,52.64,54.5l17.23,11.22a82.3,82.3,0,0,0-16.7,25.59c-.28.67-.54,1.35-.8,2a330.46,330.46,0,0,0-37.72-14h0l-1.71-1.77a246.29,246.29,0,0,1-57.61-97L73,55.21A200.78,200.78,0,0,0,54.8,75l1,3.27a269.91,269.91,0,0,0,42.79,82.63A329.64,329.64,0,0,0,19,156.76l-3.52.24a199.34,199.34,0,0,0-3.74,23.62L20.6,180a306.42,306.42,0,0,1,149.28,27.33,82.73,82.73,0,0,0,1.56,23.34c.15.7.31,1.39.47,2.08a259.51,259.51,0,0,0-52,24.59q-6.81,4.2-13.1,8.73a120.74,120.74,0,0,0-87.46-7.67,196.7,196.7,0,0,0,8.05,21.94,97.44,97.44,0,0,1,59.09,2.34,168.16,168.16,0,0,0-32.8,41.54,200,200,0,0,0,16.58,18.56c11.81-25.33,32.36-47.23,61.35-65.29a237.71,237.71,0,0,1,48.94-23.06,82.67,82.67,0,0,0,12.12,16.21,294.24,294.24,0,0,0-90.07,98.11,198.39,198.39,0,0,0,20.26,11.47,270.35,270.35,0,0,1,26.94-39.17,98,98,0,0,1,21.52,55.66A200.81,200.81,0,0,0,194.76,400a121.41,121.41,0,0,0-29.22-76.43A271.54,271.54,0,0,1,212,285.75a271.27,271.27,0,0,1,48,39.38,121.4,121.4,0,0,0-27.9,74.44,198,198,0,0,0,23.51-3.88,98,98,0,0,1,20.07-52.88,271.78,271.78,0,0,1,25.09,36.7A199.29,199.29,0,0,0,321,367.88a294.32,294.32,0,0,0-89.58-97.24A83.06,83.06,0,0,0,243.74,254,235.9,235.9,0,0,1,294,277.49c28.1,17.51,48.28,38.61,60.23,63a201,201,0,0,0,16.26-18.81,168.84,168.84,0,0,0-31-38.64,97.41,97.41,0,0,1,55.76-3.73,193.23,193.23,0,0,0,8-22A120.75,120.75,0,0,0,319.33,266.42ZM212,257a59,59,0,0,1,0-86.88A59,59,0,0,1,212,257Z'/%3e%3c/g%3e%3c/g%3e%3c/svg%3e)
“From Nigerian Soil to the Global Market”
Our values
Integrity
Ethical sourcing, fair pricing, and honest partnerships without exception.
-
Quality
Strict quality control from farm gate to export vessel, every batch.
-
Sustainability
Eco-friendly, socially responsible practices built into our business model.
-
Reliability
Consistent timelines, proactive communication, and expectations exceeded.
-
Community
Uplifting 200+ smallholder farming families and rural economies.
-
Global-minded
Serving buyers in Europe, Asia, North America, and the Middle East.
